Yes you can! You really can generate sales through an email campaign. Take a look these tips that’ll have your customers rushing to purchase your product! Check out these Top 5 Tips for Designing a Sales Email.

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1. Ensure a high deliverability rate.
Use a 3rd party email company such as Act! emarketing or Swiftpage emarketing to sure high deliverability and prevent your message from being flagged by spam. After all, no sale can be made if the intended recipient never gets your offer.

2. Have a call to action.
Tell your reader what to do, where to go, or who to call. Your call to action should be immediately evident when your email is opened.

3. Make your content easy to consume.
The way people interact with their emails is changing as we move towards an age of mobile data consumption. Create very, very, compelling content that’s easy to scan and digest.

4. Focus on the customer.
When writing emails have intention and be aware of your customer’s perspective and add your expertise with their perspective in mind. Put yourself in your customer’s shoes when you write your emails. Sending emails that resonate with your customers will increase retention and brand loyalty.

5. Use images wisely.
Too many images will overwhelm the reader, and not having enough images will make the email less appealing and engaging. A good rule of thumb is to use one compelling, relevant image that depicts the product or service you are offering.