Here’s Part 2 of Top Tips to help your business stand out!
Step 4: Define your audience.
Sure, you could start creating mass amounts of content, posting feverishly on social media, and hoping something sticks. But more often than not, those untargeted efforts are ineffective.
Successful communication has to be personalized and speak to a specific person, with a specific need, at a specific point of his buying process. Start by gathering some basic information. Interview existing customers, talk to your colleagues—identify your customers’ pain points and characteristics, ensuring that your focus remains on the people.
Step 5: Develop a unique value proposition.
You know what makes you unique. You know your audience. But why should your audience care? Your customers are asking, “What’s in it for me?” It’s your job to make it crystal clear. A strong value proposition establishes the foundation on which your company’s marketing and sales activities can be built.
Step 6: Get the word out.
Now, it’s time to tell your story and make your voice heard. Create content, such as blog posts and videos, targeted to your audience. Be creative and relatable. Connect with your audience by making them feel like they are a part of your story.
If you’re not already, get social. Set up Facebook, LinkedIn, Twitter, and Google+ accounts for your business and post regularly. Create a blog and generate some good SEO traction. Share your story, your customer’s stories, and industry best practices. Remember, what sets you apart isn’t WHAT you do, but WHY you do it.
Act! eMarketing can play a key role in helping you communicate your message to customers and prospects. This powerful tool allows you to easily create professional, eye-catching emails that help set your brand apart.
Let me show you how! Contact me today!